Experience:
Give Me Solar, New York, NY (Webmaster, Project Manager/ System Designer)
Launching a consulting firm to answer questions and to provide realistic cost-savings analysis for individuals and businesses considering tapping into solar energy. NABCEP Entry Level PV Installation Certified. Solar PV and Solar Thermal workshop educated along with a certificate of knowledge for Basic Electricity.
Hopase Productions, New York, NY (Webmaster, Producer/Editor Online Video Marketing), 2009Created content driven websites with viral videos that drew 500,000 page views a month. Reached an audience of over 2.5 million and was featured amongst the most watched clips on Atomfilms, Metacafe, and Revver. Launched a PR campaign that included hits in the Wall Street Journal and the New York Times. Managed talent and coordinated film sets. Developed an e-commerce site. Skills and programs learned include Final Cut, Adsense, Dreamweaver, Fireworks, and Flash.
Reuters.com, New York, NY (Marketing Analyst), 2004 to 2006Managed a permission based email-marketing program with over 70,000 subscribers. Created and deployed email marketing messages using HTML and third party programs (E-Dialog).Tracked various metrics including open, click, and bounce rates to measure, redesign, and increase effectiveness of various campaigns and e-newsletter programs.
Managed search engine marketing and optimization programs. Utilized web analytic, ad serving and marketing tools such as DART, Webtrends, Omniture, and Hitwise. Created a blog outreach program.
Performed product demonstrations and provided tutorials for subscription based online financial tools at the 2004 and 2005 World Money Shows.
Mitchell 1, Poway, CA (Marketing Coordinator), 2002 to 2003
Managed a customer retention-driven, direct mail marketing program. Reduced costs by streamlining operations and used a relational database (MS Access) to create monthly reports, analyze trends, and strengthen retention rates.
Doremus Advertising, New York, NY (Assistant Account Executive), 2000 to 2001
Worked simultaneously on the Deutsche Bank and Morgan Stanley accounts, acting as a coordinating liaison between clients, vendors, and the agency's internal departments (media, production, creative, and accounting).Education: University at Albany, BA Economics, 2000